What is it?
It is the communication work which consists in gathering a company’s media and all means of communications appearances. Nowadays, we use both means of communication and digital ones.
What do we use it for?
– It shows your trademark’s reputation to society.
– It helps to place your trademark in the field and compete.
– It helps to prevent communication crisis.
– It helps to measure marketing and communication’s action impact.
– It helps to know the competition’s actions better.
How does it relate to Intellectual Property?
Communications agencies must work to guarantee the compliance of any intellectual property law in force, mentioning the sources and being responsible for the provided material.
Do you have any questions? Send me an email to maria@mjaintellectualproperty.com
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