You trademark defines you in the market. It is your introduction with consumers. Once you chose your name, you need to identify whether you are going to use it with a logo or with a specific typography to highlight that name.
Choosing the type of letter is important to call people’s attention. Below, we point out some tips to take into account when choosing:
1) You need to look for something innovative.
2) You need it to engage with your audience.
3) It must be a legible, clear type of letter.
4) Evaluate graphic aspects, this is, the type of letter and color that will identify your brand.
5) Less, is more. Don’t look to add, clarify and the “extra something”. The most famous trademarks you know, use simple colors and even acronyms to be identified, and a logo that, due to its distinctiveness, makes it notorious and, speak for itself.
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