Most people start a business because this was their dream. They have a name, a project, products and/or services to offer. Building a brand is exciting.
Some may consider a trademark search to be of no value at all, or even a waste of money, but here are the main reasons to perform one before filing:
– If an identical or similar trademark is already being used, you might be forced to discontinue yours. So, all the money and time invested, not to mention the clients you have within time will be lost.
– You may face liability. Your application is public, so anyone with prior rights may initiate legal actions so you cease the use of your trademark. Fees involving a lawsuit will be much more than performing the search.
– If an identical or similar trademark already exists, you will need to rebrand. And, again, that is more money and time you will need to invest and, most important, get your clients to trust you again after all this.
Do you have any questions? Send me an email to maria@mjaintellectualproperty.com
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