Any person having a website wants to collect emails. Here are the 3 main tips to do it legally:
– Opt-In: Anyone on your email list must be there because they opted in to join your list. Avoid misleading people. If you promise a freebie so they subscribe, give it. If it is a call, provide it.
– Address: All websites must provide a valid address, even if it is a P.O Box. It must be clear throughout your website.
– Unsubscribe: You have to provide the possibility to ink to “unsubscribe” from receiving any future emails from you.
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