In most countries your application will be registered and last for 10 years. This varies of course, some allow 7, other 14. You need to confirm this with the attorney and the country you filed the applications.
Regardless of that, and to keep your trademark rights, you will need to keep using the name through the years.
What happens after the ten-year period expired? Well, honestly a few weeks before the expiration date, you have to consider if you are going to file the renewal. If you do, you will keep your rights. If you don’t, they will die on the deadline to file it.
In order to keep your exclusive rights on the trademark, you must renew the application every time. But the most important step is to keep using the name, because it is most likely that together with the renewal filing or in different stages of the process, you must file a Declaration of Use, showing actual proof that you are using it.
Do you have any questions? Send me an email to maria@mjaintellectualproperty.com
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