When starting a business, you want it to be unique so your clients know for sure it is you behind it. In order to do that you should be sure nobody else is using that trademark. But, are Google searches the best alternative?
Nowadays we rely on Google for almost everything we need to do on our lives. But a Google search is not the same as a trademark search. You can google a name, but it will not say much, just a few pages using it, but it does not mean you will not be able to register yours if said identical trademark is not registered.
The proper trademark search must be done at the Trademark Office of interest as it analyses all trademarks filed before it and the possibility of conflict. It implies the whole database. But it does not only mean identical names. As attorneys, we analyze your trademark of interest from different perspectives: Can it be registered? Is it already registered? Can any of the prior antecedents represent an obstacle for the intended mark?
Do you have any questions? Send me an email to maria@mjaintellectualproperty.com
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