– Short name: The shorter the name, the easier to remember.
– Easy to say: We suggest using words that can be easily said, even for people who speak another language.
– What do you offer? Describe the benefits, what’s the best your trademark offers?
– Study the market: Your trademark’s name needs to be related to the activity of your company.
– Logo: Look for harmony in the logo you choose, letters, colors and designs.
– Slogan: Make use of your slogan to reinforce the message you want to communicate.
Think about the most known trademarks in the world, and you will realize that all of them apply these 6 steps. Which ones come to your mind?
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