Social media

What is an influencer agreement?What is an influencer agreement?

 

 

Nowadays, it is popular to collaborate with people from different industries to elevate your own business and be more present. So, collaborating with influencers helps you promote yourself and expand your horizons, mostly in social media, key element of any business.

 

In view of this, it is highly important to have an Influencer Agreement, setting all the expectation for both of the parties, duration, exchanges, all details must be stated.

 

Do you have any questions? Send me an email to maria@mjaintellectualproperty.com

 

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4 tips to make your business legal4 tips to make your business legal

 

 

– Decide what type of business you are going to have: Depending on your country you have different alternatives, but this point will be key to decide from the very beginning. By doing so, you know the exact paper work you need to file.

 

– Decide your business name and protect it: This will be how people are going to find you, how you will stand in the field. So, after this decision is made, call your attorney and do the filing at the Trademark Office.

 

– Website and social media: In the past it used to be just a website and you were good to start business. Now you need to set up accounts for the social media platforms of interest. So, it is important to do the appropriate search from the very beginning for everything matches and makes sense.

 

– Have contracts: Depending of your line of work you will need different contracts. This is when your attorney plays an important part as well to guide you through your exact needs.

 

Do you have any questions? Send me an email to maria@mjaintellectualproperty.com

 

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Can I share my client’s testimonials?Can I share my client’s testimonials?

 

 

We live in an online world. We got to websites and check their reviews. If we like them, we might hire this person or but from that store. But, is it ok to just copy paste people’s names and share their opinions? Keep reading.

 

If you are asking the person to leave a voluntary comment on your socials, it is ok, because it is their name writing and they know that post will remain. Same goes when you post a review and all you do is click.

 

But if the review is somehow personal, meaning they are sending it over the email to, you should be asking them a release to be signed, as that email does not mean that they are really allowing you to use their name, pic, etc.

 

Do you have any questions? Send me an email to maria@mjaintellectualproperty.com

 

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When do I need to have a disclaimer for my social media?When do I need to have a disclaimer for my social media?

 

 

You must consider having a disclaimer (we recommend to have it written and also a few words if there is a video may be polite as well) whenever you are:

 

– Having a sponsored video/post/contest, etc.

 

– Getting free products, discounts or any compensation (money or even something else) in exchange for people’s actions, such as “if you buy X, people will get 10% off and you might get commission as affiliate or free gifts”.

 

– Invitation to an event due to any action you may have taken with the company.

 

– A brand ambassador or actual owner.

 

Do you have any questions? Send me an email to maria@mjaintellectualproperty.com

 

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How to have a legal contest?How to have a legal contest?

 

 

Before requesting your followers to tag a friend in order to get your freebie or benefit, make sure to consider the following!

 

– The platform: Not all platforms have the same conditions, so first of all READ the legal documents on the site you are planning to use, because you do not want to break any rules.

 

– Explain everything: As always, being clear with your followers/clients is key. Inform who you are running the contest with, the prize, the deadlines, time zone (very important since you may have an international audience), etc.

 

– Restrictions: Who cannot apply? Can the apply once or more? Etc.

 

– Notifications: How will you handle the contest? meaning, are you going live so everyone can see? Will you film yourself? How are you going to inform the actual winner?

 

Do you have any questions? Send me an email to maria@mjaintellectualproperty.com

 

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3 Tips to create a website and/or App for kids3 Tips to create a website and/or App for kids

 

 

When a website is directed to children, then children must have access and cannot be blocked from entering into it, even if they are not your main audience. What should you take into consideration to avoid legal issues? Follow these tips!

 

Have a very strict privacy policy: First of all, make your legal documents visible. You must notify users of your information collection, use, and disclosure practices.

 

Get verifiable parental consent: If your website/app collects any personal information from a child, the first and most important step is to obtain verifiable parental consent and it should be set in a way that you know for sure that the actual parent is agreeing to everything.

 

Allow to delete: Give parents the possibility of deleting the kid’s information whenever they want to opt-out from the website/app.

 

Do you have any questions? Send me an email to maria@mjaintellectualproperty.com

 

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2 tips for freebies to be legal2 tips for freebies to be legal

 

 

If you are having any kind of giveaway or freebie on either your website or your socials, you want to be sure that they do not become a headache afterwards. We all want to offer something to our audiences and, why not, gain more followers or potential client. But you need to be sure you are legally covered for that. Keep reading!

 

– Have Terms and conditions for the freebie or giveaway: You need rules so people follow and understand everything. This means date and time, how to participate, who can do it (only locals or international), what is the prize for the winner, etc. EVERYTHING must be stated there.

 

– Have Disclaimers/Disclosures: You need people to know is the product you are giving for free comes from you or an affiliate, whether they have any special condition and even if you are getting any kind of compensation in exchange for mentioning them or making this joint giveaway. Transparency, as always, is key.

 

Do you have any questions? Send me an email to maria@mjaintellectualproperty.com

 

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How to protect your trademarks on social media?How to protect your trademarks on social media?

 

 

Nowadays, most entrepreneurs not only offer their products and/or services on their own and exclusive websites, but also on as many social platforms as possible. So, how do we make sure that our trademarks will be protected? And, most important, what can we do if someone is using it?

 

Each social media has their specific terms and conditions and legal disclaimer. When creating your account, you must accept them, so you may want to re-read them and be sure of what you are saying yes to.

 

If you realize that someone is using your trademark or a similar one, you can report infringement violations to the platform, which will ultimately remove content that is clearly in violation, before providing the user with your contact information and details of your report.

 

Do you have any questions? Send me an email to maria@mjaintellectualproperty.com

 

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Can I register my username as a trademark?Can I register my username as a trademark?

 

 

If you are using your username to distinguish a product or service from a competitor you can apply for a trademark. In order to register it, must be distinct and unique enough to identify only your product and/or service.

 

This will help you to prevent third parties from impersonating you and misleading or deceiving your customers and damaging your brand reputation since clients will think it is you.

 

Do you have any questions? Send me an email to maria@mjaintellectualproperty.com

 

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